Head of Sales

Lead the Commercial Growth of Sustainable Agriculture as a Sales Lead at HAL24K Agri

About the job

📍 Location: Hybrid / Remote, Giesbeek (Arnhem Area), Amsterdam

👤 Department: Sales

📩 Leads: 3 Sales Executives

Are you a commercial leader with a passion for sustainability, technology and growth? Do you want to build something that really matters and be at the frontline yourself? At HAL24K Agri, we are looking for a Sales Lead who is not only responsible for managing and coaching the sales team but also plays an active role in closing strategic deals.

We combine cutting-edge data technology with deep agricultural knowledge to build solutions that restore soils, improve yields, and strengthen biodiversity. As a Sales Lead, you will guide our commercial strategy, scale your impact, and create industry-changing deals.

Your role: Leadership and commercial decisiveness

You are responsible for the success of the Sales team (3 FTE) and actively contribute to our turnover growth. As Sales Lead:

• You achieve your own sales quota, with a focus on key accounts and strategic deals.
• You manage a team of three Sales Executives, coaching on results, approach, and customer focus.
• You determine the commercial course of HAL24K Agri together with the CEO and COO.
• You work closely with the CMO, CTO, and Chief Soil Officer to translate market insights into strong propositions and scalable sales strategies.

What you will do

Manage team & lead commercial growth

• You coach and guide the Sales team in achieving their goals.
• You are responsible for the team results and your own revenue targets.
• You are responsible for forecasting, deal reviews, and pipeline management.

Exploit business opportunities within our core markets

• You identify business opportunities in the Netherlands and internationally, with a focus on strategic target groups such as Seed Breeders, Governments, Cooperatives, and Lab & Research institutes.
• You actively build relationships and open new markets for our CROP (crop optimization) and LIFE (soil management) solutions.

Manage key accounts and close deals

• You are responsible for closing large, impactful deals.
• You work with various stakeholders during long-term sales processes.
• You build trust with customers and advise them based on customer reference cases, practical examples, and ROIs.

Strategy and collaboration

• You help build pricing strategies, GTM approaches, and commercial product positioning.
• Together with the CMO, you create targeted campaigns and content that feed the pipeline.
• You feed market feedback back to the product teams and the leadership team.

Why HAL24K Agri?

Scale impact in a sector that matters: At HAL24K Agri, you work on solutions that contribute to food security, soil health and climate-resilient agriculture.

Leadership with autonomy: You are given the confidence to independently build, experiment and scale within an entrepreneurial and multidisciplinary team.

Working at the intersection of data, sustainability and agriculture: You work with data scientists, soil experts and engineers on real innovation with tangible results.

What we offer

• Of course: a competitive salary and attractive benefits package
• 25 vacation days (based on a full-time employment contract)
• A communication allowance and a home-working allowance
• A business laptop
• Continuous development opportunities and professional growth opportunities
• Flexibility to organize and manage your own work schedule
• Hybrid work options for a healthy work-life balance
• A dynamic and committed international team of over 20 colleagues
• A fantastic working environment, based on our four core values:
• Drive our Dreams
• Deliver the Best
• Engage with Passion
• Collaborate to Flourish

What do you bring?

• A completed HBO or WO education, for example in Business Administration, Agribusiness or Technology.
• At least 10 years of B2B sales experience, of which at least 4 years in a managerial or co-managerial role.
• Demonstrable success in achieving sales quotas and guiding a team to results.
• Experience with selling SaaS, AgriTech or data-driven solutions.
• You are enterprising, analytical, inspiring and commercially astute.
• You speak and write fluent Dutch and English.
• Experience with CRM systems such as HubSpot and a structured approach to pipeline management.

Ready to Apply?

Are you excited to use your data science skills to make a difference in agriculture? We’d love to hear from you! Send your resume and a short motivation letter to our HR team: judith.iseger@hal24k-agri.com. Want to learn more? Visit us at www.hal24k-agri.com or follow us on LinkedIn

Judith Iseger

judith.iseger@hal24k-agri.com.